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Latest insights on the Copy Café blog…

Everyone can write, right? Wrong.

Everyone can write, right? Wrong.

Sometimes, finding the right words is the hardest thing. That’s especially the case if you’re rubbish at writing, of course. But it’s something that affects businesses of all sizes, all across the UK. Does that sound familiar? You’re certainly not alone. Even if you...

How to write when you don’t feel like it

How to write when you don’t feel like it

Is that blank screen and blinking cursor beginning to taunt you? Show them who’s boss! Sometimes, you just don’t feel like writing something that really needs to be written. I totally understand – it happens to me too. So here’s a neat trick to persuade your brain to...

Are your words working hard for you?

Are your words working hard for you?

What’s the most essential skill in the business world? Marketing? Sales? Hmm, maybe. After all, without success in these areas, small business owners wouldn’t have any clients or customers. And where’s the fun in that? No awareness = no interest = no sales = no profit...