Need expert copywriting support to banish bland business writing?
Don’t know what to write, how to write, or don’t have time to write? You’re certainly not alone… If you’d love some support from an experienced (and award-winning) B2B copywriter, I’m here for you.
I’ll help you banish bland business writing and understand how you can use personality to better connect with your audience, in a way that feels natural and easy – for you and potential customers.
Do you struggle to promote your expertise and services in an engaging way that demonstrates your difference? Feel your writing is woolly, “too wordy”, “a bit underwhelming” or just outright “boring”? That you need to do more with your words to make a better impression and attract your ideal clients?
Together, we’ll catapult your copywriting confidence – so you can feel 100% comfortable adding personality and impact to your writing, without the uncertainty that’s been holding you back.
Get started today (with a reassuring no-risk value guarantee) and get all the expert copywriting support, on-tap advice and ideas you need to grab those eyeballs and move your business forward.
Here to help you develop BETTER BUSINESS WRITING
Let’s take your copywriting confidence to new levels! I’ll help you shake off the uncertainty and start writing copy that makes you (and others) smile…
Hi, I’m Kyla, the founder of Copy Café. An experienced strategic copywriter, I’m also the owner of The Jarrah Consultancy, a copywriting and brand language business I launched way back in 2003. Day in, day out, I’m working with creative agencies and big brand clients like Subaru, Zebra, HID Global, Dell Technologies and Amadeus.
I love bringing that expertise and experience together to help small businesses too. I created Copy Café to provide an accessible, tailored copywriting service for coaches, consultants and small business owners just like me. I’ll help you better position your expertise and offer, improve your copywriting, boost your confidence and feel supported – all while getting all the expert advice your business needs.
What’s the story behind Copy Café? As a small business owner myself, I know all about the temptation to tackle every task yourself. But that’s often exhausting, invariably overwhelming, and doesn’t do you or your business any favours.
Getting specialist help from a professional copywriter can transform your ability to connect with your ideal clients. Often in a matter of hours. So I used my 20+ years of copywriting experience to develop an easy-access programme of fully tailored support – with a friendly, community café style vibe.
Work with me and take full advantage of the ability to tap into the insights (and particular brand of brain) of a friendly expert who helps you use personality to show how you’re different. It’ll mean you can stand out and create more impact with your marketing.
Copy Café has evolved over the years, but you can read how it all started here.
I’m all about showing you how you can add personality and impact to your writing – in a way that doesn’t feel difficult or daunting.
Why work with me?
I’m an experienced copywriter with a reputation for quickly getting under the skin of a business to understand what sets it apart and how best to position it.
I love helping coaches, consultants and small businesses add personality and impact to their writing – to instantly transform the way they sound and feel.
I‘ve spent the past 21 years promoting and positioning brands big and small, using personality-driven copy to create more impact in their marketing – so they win hearts and minds. (And I can do the same for you too!)
Let me help you harness the power of words and your own personality to better position, promote and differentiate your business. So you can stand out on your terms, and more easily connect with (and make the right impression on) more of your ideal clients. All in a “fun and friendly” way that works for you.
What makes me tick?
I’m on a mission to help small business owners banish bland business writing. Because so many sabotage their chances of success as soon as they reach for their keyboard.
You’ll find I’m passionate about showing you how even small changes can make a big difference – and that it doesn’t ever have to feel difficult or daunting.
With a friendly, down-to-earth approach that I’m told quickly puts clients at ease, I offer all the on-tap ideas, advice and tailored support you need to understand and benefit from the value of writing with personality and impact.
I’m all about helping you learn how to stand out in an authentic, engaging and more influential way – so you can grow your business, not hold it back. (And sharing a few smiles along the way.)
I’ve seen my share of good and bad copy.
I’ve been a professional business writer for more than 20 years – and I’ve seen plenty of good and bad copy during that time!
I’ve worked with creative agencies of all types and sizes, in London and across the UK. I’ve also written for end clients ranging from start-ups and SMEs to PLCs, in a diverse spectrum of sectors – locally, nationally and internationally. You’re likely to be very familiar with some of the brands.
These companies include global technology giants (the likes of Dell Technologies, Zebra, HID Global and Amadeus), outsourced finance expertise, corporate law firms, consultants and ductile iron pipeline suppliers on the B2B side, and automotive brands (Subaru, Lotus, Jaguar Racing and MG Rover – remember them?), Burgess superyachts, interior design firms, international property development groups, high-end folding door firms and energy provider EDF on the consumer front.
My portfolio of work spans everything from creative concepts and tone of voice guidelines to brand identity and name generation briefs, plus effective copy for ads, brochures, packaging, websites, digital campaigns, video scripts, blogs and social posts, even business letters.
I’ve also trained and coached individuals and groups, to help people of all abilities to develop better business writing skills. If you’re interested in the series of workshops and bespoke training programmes I’m able to deliver, please get in touch.
Life outside work
When I’m not wrangling words, playing with creative campaign concepts or bringing brand language under control, I can be found living with my partner and my dog in the peace and quiet of the Warwickshire countryside.
I’m a fan of Liverpool FC (and the Champions League), the Tour de France, World Rally Championship, good thrillers (film and books), gardening and scything, sushi, gin, solitude, woodland walks, Cornish beaches and remote hideaways.
Okay, so that’s this story. What’s yours? Time to discover how I can help you and your business…
Work with me to access the expert support you know you need:
> On-tap professional copywriting insights, ideas and advice
> 21 years of strategic branding and messaging experience
> A different perspective on what will help set your business apart
> Choice of focused expertise and small group support to suit you
“WOW!!! I love it – fantastic! Interesting to read, really communicates messages simply and effectively, and brings out
the best in what we offer. Excellent!”
THIS is the sort of reaction you get to better business writing!
