Read the Copy Café blog…

Thoughts, insights, tips and
experiences to help you
develop better business writing

“To be clear is to be efficient;
to be obscure is to be inefficient.”
Sir Ernest Gowers

Everyone can write, right? Wrong.

Sometimes, finding the right words is the hardest thing.That’s especially the case if you’re rubbish at writing, of course. But it’s something that affects businesses of all sizes, all across the UK. Does that sound familiar? You’re certainly not alone.Even if you...

How to write when you don’t feel like it

Is that blank screen and blinking cursor beginning to taunt you? Show them who’s boss! Sometimes, you just don’t feel like writing something that really needs to be written. I totally understand – it happens to me too. So here’s a neat trick to persuade your brain to...

Are your words working hard for you?

What’s the most essential skill in the business world? Marketing? Sales? Hmm, maybe. After all, without success in these areas, small business owners wouldn’t have any clients or customers. And where’s the fun in that? No awareness = no interest = no sales = no profit...

Tackle one little task at a time

Launching Copy Café has been an enormous endeavour. And I don’t mind admitting that. Of course, I’ve had a little help along the way here and there. But for the most part, it’s just been me. My ideas, my thinking, my planning, my organising, my writing, my development...

Aim to write regularly, whenever you can

Write a little every day, they say – you’ll get better that way. Me? I’m not such a stickler for the rules. Routine is really useful, if you can get into the habit. But don’t beat yourself up if that’s not within your grasp. Regular practice will certainly help....

The easy, affordable way to tap into ongoing copywriting support

Are you a consultant or small business owner? Are you aware that you could (maybe should) be making words work harder for your business? If you’re looking for an easy and affordable way to tap into ongoing copywriting support, you’re in the right place. Sit back and...

Insights into life as a professional copywriter

So, exactly what does a professional copywriter do? More importantly, how can one help your business? And which insights can you borrow to help enhance your own business writing? What better way to kick off the launch of the brand new Copy Café venture than by trying...