Sometimes, finding the right words is the hardest thing.
That’s especially the case if you’re rubbish at writing, of course. But it’s something that affects businesses of all sizes, all across the UK. Does that sound familiar? You’re certainly not alone.
Even if you feel you are actually able to string a few half-decent sentences together, putting pen to paper – or fingers to keyboard – can often prove more challenging than you might initially have expected.
If you’re responsible for writing for your business, that presents a bit of a problem…
Maybe you don’t know what to write. Or how to write. Or you do have a good idea of what you want to say, but you’re aware your spelling and grammar is a bit shoddier than it really should be and probably isn’t making the best impression…
Perhaps your writing feels overly wordy, “a bit woolly” or too full of waffle. Or you’re happy to write (and even enjoy the process) but your content ends up being somewhat underwhelming, lacking any real personality or impact.
When it’s all on your shoulders and the buck stops with you, that’s a big problem – because poor quality copy could be holding your business back. So what are you going to do about that?
How do you ensure that you write with personality and intent, in an authentic way that creates real impact with your marketing? Is your writing really connecting with and engaging your ideal clients or customers? Are you communicating with optimal effectiveness? Do you struggle to explain what you do and how you can help people in a clear and concise way? Perhaps your writing lacks purpose – and therefore isn’t helping your business to make the best possible impression among the people you’d like to be working with (and who could be helping you grow your business).
The importance of making the right impression
Whether it’s your positioning line, your elevator pitch, your LinkedIn profile, website content, blogs and social media posts, a brochure or event flyer, a proposal or presentation, or simply an email to prospective clients or customers, it’s so important to be able to create a good first (and lasting) impression of your business.
Because we all know that coming across as bland, arrogant, uncaring or uneducated turns people off big time. When was the last time you found yourself tut-tutting at a glaring typo or not even bothering to read more than half a headline on a website because your eyes got bored before your brain got to the end of it?
According to Josh Bernoff’s The State of Business Writing report only 54% of people rate what they read in the business world as effective. And 84% of business owners and managers report that poorly written material wastes a lot of their time. You don’t want your business to be associated with statistics like this – and it doesn’t take a massive amount of effort to create greater impact with your written communications.
We only have 7 seconds to grab someone’s attention, so you need to be able to add all-important personality and impact to your writing.
Whatever your particular experience or personal challenges, if you’re a consultant or small business owner looking to use your unique personality to promote your expertise while also developing better copywriting skills, Copy Café is for you.
The story so far
Copy Café was in the making for a couple of years. The idea had been percolating, the benefits brewing…
As an experienced (and award-winning) professional copywriter, who has spent the past 20-odd years working on brand and marketing communications for businesses of all sizes – from SMEs to PLCs and everything inbetween – I’ve seen plenty of poorly written business communications. And loads lacking both impact and personality. Many produced by ‘big name’ companies and organisations that really should know better. But I’ve also seen (and worked on!) some great examples of using personality and presentation to subtly influence audiences and drive business growth too.
I love that copywriting has the power to do that; it’s part art, part science.
Networking with local businesses showed me there was a real need for this expertise in that market too – packaged to suit small business budgets.
This realisation was amplified by the fact that so many small business owners I know are hesitant to outsource and try to do everything themselves. But that’s actually holding their business back…
Because, regardless of the size of your business, creating a good impression is incredibly important in today’s competitive commercial world. If you publish poorly written or carelessly thought-out content, it has a potentially damaging effect on the way your business will be perceived by potential customers.
Boring, bland writing won’t help your business stand out. Fact.
And that’s where working with me through Copy Café comes in
One day, I had a big idea. When I returned from walking my dog in the woods and sat back down at my desk, I started scribbling furiously…
A few Post-It note pads, several sketchpad pages and Sharpie markers, and many cups of coffee later, I created the Copy Café concept.
What’s the big idea? Well, it’s quite simple really. I wanted to be able to provide personality-driven ideas and support that would give small business owners like you an easy, effective way to elevate your copy while also boosting your own copywriting confidence.
With a friendly professional copywriter in your back pocket, you can feel 100% comfortable using personality to really connect and engage with your ideal clients – to instantly make the right impression on the right people for you and create more impact with your marketing.
Because that’s what it’s all about, isn’t it? We started our businesses to do things our way and to have the freedom and flexibility to live the life we want. But we need to be able to attract a constant stream of ideal clients to help us fulfil (and fund!) those ambitions.
Being a Copy Café client helps you do just that. It’s a happy place for anyone who struggles with their business writing, providing easy and cost-effective access to ongoing professional copywriting expertise that helps you elevate your offer.
The way I deliver the Copy Café experience has naturally evolved over the years. But it all revolves around giving you purposefully flexible and value added access to “fun and friendly” ideas and support that helps you better position and promote your business and your expertise.
Take full advantage of tailored support in the form of expert insights, fortnightly Q&A clinic sessions, fortnightly focused 1:1 opportunities, a monthly review & planning call, preferential rates for additional input time, plus dedicated sounding board session and consultancy options, all topped off with a weekly email offering top copywriting advice and the popular weekly Triple Test quick-fire quiz – and all brought together and delivered with a relaxed ‘community café style’ vibe. Phew!
In short, I’m all about giving you all the on-tap professional copywriting support you need – when and how your business needs it and in way that works for you.
Sounds good? I hope so. And I’d love you to be part of it… 🙂
Start exploring today
See what others say about their Copy Café experience. Then jump straight in and start working with me from as little as £99 per month.
If you’ve got any questions, just book a free Discovery Call with me!
Kyla.
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If you enjoyed this, you might also like:
> How to write when you don’t feel like it
> The easy, affordable way to tap into ongoing copywriting support
> Insights into life as a professional copywriter
