Blog

Personality in your business writing is all-important. Because human interaction is where the magic happens… Writing in a style and a brand voice that’s true to you ensures authenticity – and makes your content instantly unique. And that’s something I feel is especially important in a new era of almost-instant ‘robocopy’. Don’t get me wrong. … Read more

Is that blank screen and blinking cursor beginning to taunt you? Show them who’s boss! Sometimes, you just don’t feel like writing something that really needs to be written. I totally understand – it happens to me too. So here’s a neat trick to persuade your brain to get busy in a productive way… In … Read more

What’s the most essential skill in the business world? Marketing? Sales? Hmm, maybe. After all, without success in these areas, small business owners wouldn’t have any clients or customers. And where’s the fun in that? No awareness = no interest = no sales = no profit = no point. But I’d argue that writing is … Read more

Sometimes, finding the right words is the hardest thing. That’s especially the case if you’re rubbish at writing, of course. But it’s something that affects businesses of all sizes, all across the UK. Does that sound familiar? You’re certainly not alone. Even if you feel you are actually able to string a few half-decent sentences together, putting … Read more

What will an hour of dedicated input time with an experienced professional copywriter cost you? Less than you might think… Better still, I can as good as guarantee that your investment will be far below the value you gain for your business. But don’t just take my word for that – see what others say … Read more

The ‘Know, Like, Trust’ factor is a well-established marketing principle. How are you using your words to support this tried-and-trusted way to attract your ideal clients and customers? You need to build personality into your business writing… The ‘Know, Like, Trust’ principle underpins all effective marketing activity. The core concept is that if you can … Read more

Creating and launching my Copy Café offering was an enormous endeavour. And I don’t mind admitting that. Of course, I had a little help along the way here and there. But for the most part, it was just me. My ideas, my thinking, my planning, my organising, my writing, my development work. And yes, my … Read more

Write a little every day, they say– you’ll get better that way. Me? I’m not such a stickler for the rules.Routine is really useful, if you can get into the habit.But don’t beat yourself up if that’s not within your grasp. Regular practice will certainly help. However, I suspect you’ll find,like me, that life gets in … Read more

Are you a coach, consultant or small business owner? Are you aware that you could (maybe should) be making words work harder for your business? If you’re looking for an easy, effective way to tap into expert content writing support, you’re in the right place. Sit back and listen up – because I designed the … Read more

So, exactly what does a professional copywriter do? More importantly, how can one help your business? And which insights can you borrow to help enhance your own business writing? What better way to introduce you to the benefits of working with me (and my particular brand of brain) than by trying to explain exactly what … Read more